Sustainable, profitable businesses operate from a data-first mindset.
When you have a question about your business the first thing you ask should always be, ‘what does the data say?’. And then go find out.
To get that data, your finances, processes & tech all have to work together.
Otherwise, the back-end of your business looks like a tangled heap of Christmas lights...half the bulbs are broken, some of them keep blinking, and you can’t find the end of the cord anywhere.
Which means any data you do have is...not good.
You can’t make smart, strategic decisions about your business without good data.
You won’t have good data without solid bookkeeping and up-to-date, automated systems in place.
And once you’ve got the data, you have to figure out what it means.