Using Data To Make Better Decisions About Your Business With Maggie Patterson

"If you can't measure it, you can't improve it."

My guess is that you've probably heard some version of this Peter Drucker quote. It’s a widespread idea for good reason: it's true.

Luckily, there are tons of ways to gather good data on your business and track the metrics that really matter. But having access to good data isn't the only hurdle to measuring growth.

It’s the day-to-day realities of running a business that are most likely to get in our way.

All this month we've been talking about how to measure growth–what numbers to collect, what feedback to gather, how to make space for growth–and if you've missed these episodes, scroll back through your feed and check them out.

Today, we're going to bring it all together and look at the effect that collecting and using data can have on your business’s growth. We're looking at how all the parts get pulled together in an actual agency and implemented in the midst of day-to-day operations.

I'm chatting with Maggie Patterson from Scoop Studios and Small Business Boss. We talk about all the different things she's tracking, how she tracks them, and how she's integrated what she learns into her growth strategy.

We also talk about how she gets over the mental hurdle of “but, I don't wanna” and gets herself to actually track data.

Listen to the full episode to hear:

  • What was happening in Maggie’s business that made them focus their energy on tracking lead generation and what the exponential impact of having solid information was over time
  • How Maggie proudly chooses to keep her process of data collection super low-tech and uses Airtable as one of her main tools
  • How collecting the data gave them a taste for the numbers, taking them to next level nerd territory
  • How granular time tracking allows Maggie to make better decisions and to delegate things in a more informed way
  • And how having the data helps remove worry and anxiety related to the business because she’s able to see what’s really happening to make a reasonable decision based on facts and not on emotion
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