Consistency in your messaging means that you don't have to reinvent the wheel every quarter. It means you know what you need to say and you know to whom and how you need to say it. And it’s the first part of being able to prepare your business for maintenance mode.
Instead of shutting his business down and starting over when he realized that something needed to change for him, Mark Butler created a complementary business with a different business model–one that was designed for maintenance.
Racheal and I answer these questions: HOW do I get out of my own way? HOW do I stop getting distracted by every new idea that pops into my head? HOW do I keep myself from breaking it? WHAT am I supposed to DO all day if my business doesn’t need me to shop up and deliver?
Finka Jerkovic was forced by burnout and exhaustion to re-assess her capacity as a founder Managing her own energy as a business owner has been crucial in making sure that she is building a business that is supporting her, building a business based on work that she truly LOVES to do.
What if you ARE either a startup CEO or a maintenance one? Does that mean that your business will never be able to operate like clockwork? My guest today is Sarah Avenir, author and the CEO of &yet, a marketing and messaging agency. And she's been on both sides of this debate.
Creating scalable systems isn't necessarily intuitive and it runs counter to most of our narratives about how hustling hard and creating more is the path to success. I propose that the path to success is actually radical consistency!
I wanted to figure out what maintenance mode means to different people and what it looks like in different kinds of businesses. I started asking podcast guests and people around me what maintenance mode meant to them and I never got the same answer twice.