Once we understand how the system we live in impacts our relationship with money, we can start thinking about it in a much broader view -- and we can start considering using our businesses as a means to start evening out some of that inequality.
WHY do we buy what we buy? That's what I want to know. And, as it happens, I know someone who LOVES geeking out on buying and marketing psychology. When I want to nerd out on the psychology behind marketing, Margo Aaron is my go-to.
You want to feel like you’re on top of your money stuff but it’s tough to climb over all the questions and reports and bank accounts and spreadsheets. That’s where I come in. I help you Think Like a CFO.
This episode originally aired in December of 2019. It's been one of the most listened-to episodes ever and I think that's because it creates a model that allows you to genuinely grow and scale a service business without having to give up the close 1-1 client relationship.
Hunter has a way of working with her clients that, when I experienced it as a client, was so effective that I actually shifted my OWN work with my 1:1 clients to the same model.
One of Rob’s core values is building relationships—and not just ANY relationships. To him, long term relationships with both his clients and with his team are essential to business. He treats clients as friends—folks he’s going to be working with for 5 or 10 years, at least.
Kate spends a lot of time exploring new techniques and strategies to create more equitable businesses and works with business owners to start thinking about how to implement them in their own business.
Alethea Cheng Fitzpatrick and I talk about what happens when things go BOOM and you have to figure out how to manage that boom in your business at a time when your personal situation might actually mean that you have less time than ever to spend in or on your business?
Lauren used to run an event planning business for tech, and after her best year ever in 2019, was ready to give 2020 a run for its money. Sadly, the opposite happened, but out of breakdowns come breakthroughs.
YOU built your business and most likely, it depends on you in some form or fashion to keep going. Even if you have a staff or other people that do a lot of the day-to-day work, they still look to you for direction. If you suddenly aren't there anymore, what happens?
Melody and I talk about why investing in developing skills to strengthen how we personally deal with change creates a huge impact on how we approach leading our businesses through change.
