Brittany Berger (00:00):
Something that I've always taught in automation Academy is that it's really easy to automate the wrong things and just like take away all kind of awareness of what's going on in that process. And that by choosing not to automate certain things, you can actually improve your workflow a lot.
Susan Boles (00:19):
Think you need to know how to code to build software. Think again. The landscape of software is changing. Building software products and tools is no longer limited to just that secret sect of coders and developers. Now building software has been democratized. No-code tools allow you, yes you, to build your own software, which means you can build custom products, services, and tools on your own without having to spend piles of money developing custom software. Which means you can build custom products, services, and tools on your own without having to spend piles of money, developing custom software. And there are lots of ways you can use this technology to benefit your business. You can streamline and automate internal processes. You can build tools and resources to diversify your revenue streams. You can even use these tools to market your business and bring in new clients.
Susan Boles (01:17):
I'm Susan Boles, and you're listening to Break the Ceiling, the show where we break down unconventional strategies you can use to save time, boost your profit and increase your operational capacity. Last week, I talked to Jason Staats about using no-code tools internally to automate and scale processes and to improve client communication. This week, we're talking about using no-code tools to actually build your own custom software products. Now, often when we think about a product based business, we think about physical products or maybe a software as a service style business. But there are so many more ways that you can harness no-code tools to build your own apps, resources, and tools. And my guest today is the queen of this. Brittany Berger is the founder of Work Brighter, a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for unproductive things like rest and self-care and fun.
Susan Boles (02:20):
And she builds all kinds of no-code tools and resources and sells them. That's actually the foundation of her business model and she uses them in a lot of different ways. We'll talk about this more in detail during the episode, but Brittany sells the tools individually as standalone products. They make up a good chunk of the value proposition behind her community, which is the Work Brighter clubhouse and she uses them to help folks who take her courses implement faster and easier. Brittany and I talk about how her business is structured around these tools, how she comes up with ideas for new no-code products and what her development process looks like to build and refine these products. Hey Brittany, thanks for being here today.
Brittany Berger (03:04):
Thanks for having me.
Susan Boles (03:06):
So talking no-code today and you have built a pretty good chunk of your business around providing tools and resources to help folks manage their work, manage their productivity, help other people manage their work. Can you tell me a little bit about how your business is kind of structured right now? I know you've got the Brittany Berger empire, which has some tools and the Work Brighter empire, which also has some tools. But what are you selling today? Give me kind of the lay of the land of the business.
Brittany Berger (03:36):
All right. So yes, there's two different businesses. What they have in common is that they're both all about helping people work less and yeah, like you said, making work easier. Work Brighter it kind of addresses more the mindset and more general side of things, is more general productivity and then Work Brighter... I mean, Brittany berger.com is just kind of like that same mindset, but very specific to marketers and content marketing. So they kind of both have the same ethos, but it was getting really confusing marketing to such different audiences under one umbrella. So that's why they're kind of separate, but still have so much in common. And with Work Brighter, actually building tools is really key to starting the membership. That is the Work Brighter clubhouse. I like to say that the three components are tools, training and support because in memberships it's so easy to be overwhelmed with content.
Brittany Berger (04:28):
And so a kind of rule of mine is that for every piece of like informational or consumable content to release, like every time I do a workshop, it needs to have at least one tool along with it. Whether that is a principal thing, that like it's an offline tool, whether it is some kind of spreadsheet template, whether it's just a list of journaling prompts. I need to actually design things like kind of tangible things to help people put the consumable content into action. And that's kind of how I like to make sure I am making it easy for people to implement.
Susan Boles (05:05):
Yeah, it's something I love. I think you're right about community that there's so much now that you have to be very specific. And I love personally as somebody who was in the clubhouse, I love the tools and having the resources to kind of easily implement kind of really conceptual things. Like I like having the tangible tactical go do this, fill in this thing. I love the [crosstalk 00:05:35] thing.
Brittany Berger (05:34):
And especially since the stuff I teach in both businesses, it's definitely, it's not just teaching people how to do stuff. It's teaching them how to do it pretty differently from what they know. And there's a lot of changing the ways of thinking involved. And so this is just kind of, I've realized that tools are a way to let me really hold someone's hand through the whole process without actually holding their hand because that kind of service I'm not interested in. And so, yeah, like given that I was really looking to help people implement, but I wasn't looking to help them one-on-one, tools have been a really awesome way to sort of productize my implementation knowledge and my processes and stuff like that. And so, yeah. And then, so there's the clubhouse, there's all of that. And those tools are things around productivity and self care. So we have things like journaling templates and Notion templates for project management and journaling prompts for anxiety and stuff like that.
Brittany Berger (06:32):
But then in Brittanyberger.com, the whole mission is around helping marketers win more customers from less content. And so the main product I have there is the content remix planner. And it just started off as my own spreadsheet that I was using for myself. And then that turned into an Airtable base. And then that turned into a template that I sold. And I'm now like, sort of developing that into other tools too, so that even if you don't use Airtable, you can still use the thought process and the thinking and stuff like that in the tool of your choice.
Susan Boles (07:07):
I love that part of the kind of community that has evolved. And I think it's really interesting to watch like the community evolve around Notion because there was a real community that evolved there in a way that it hasn't around other no-code tools. They really ended up with this ecosystem of people that are like, Hey, let me show you what I do in the place that I do it in a way that nobody else is really doing it, but Notion's not my tool of choice, but I love watching them and then taking kind of the learning of the workflow and what they're doing and applying it in my own system because so many of them are so customizable now. It's the how do you approach your work that I think is really interesting that people are sharing around and then being able to turn it around into whatever tool that you happen to be using to kind of implement that.
Brittany Berger (08:01):
Exactly. And while Notion is like the tool for me, it is my love, my desire, my everything I get that it's not for everyone else. And so I would just rather build tools inside of the apps people are already using than like also spend time convincing someone who Notion may not work for. Like convincing them to use my tool of choice. And that's another kind of fun thing about building tools, like as part of my business now is that I know that Notion is the best tool for me, but I also want to learn and get nerdy and play with all of these other tools.
Brittany Berger (08:38):
And if I weren't actually producing tools for customers and stuff like that, I would have less of a reason to do that. It would just be shiny object syndrome to go off and learn Coda too. But I know that there are going to be a lot of potential customers that would rather use Coda than Notion. And so I can just build a template for them. So it's kind of a way to monetize playing around and all of the tools I don't personally need.
Susan Boles (09:01):
Yeah. That sounds ideal. And I'm like, Oh, I want to do that. I just want to play around in all the different tools all day, figure out how to do the same thing in different things. Sounds perfect. So right now your business has a very heavy emphasis on selling these tools either as their standalone product or as part of a community. But talk to me about how you kind of evolved into that. Did you start out with the idea that your business was going to be focused around building tools for people, or was there kind of a natural evolution as either the tools evolved or your business did?
Brittany Berger (09:36):
It has just been a totally natural evolution, not even as my business has evolved because I've been doing no-codes since before I had my business but just as I've evolved. I still remember the first course I took that kind of touched on no-code principles and it was in my day job. And it was around being a growth marketer and the technical skills that you could use as a marketer. And it taught no-code stuff. It taught like basic coding stuff. And that was in 2015. And so I've been doing stuff since then. And by then I was already using things like IFTTT and Zapier in my own workflows, just to speed up my own work at my day job. That was kind of where I was for, I guess, years just using no-code stuff in the backend of my life. I eventually moved into teaching other people how to use those tools too. My first kind of foray into my own business was launching a course around how to use automation tools like IFTTT and Zapier.
Brittany Berger (10:33):
It's now called Work Brighter automation Academy. And I released that course in 2016. And so that led to a few years of both using automation and no-code and teaching it, but still very much like as an admin tool, as a way to just speed up your work. I taught a lot of service providers and my whole mindset was, I like using no-code because it gives me more time to spend on the deep creative work in my business. And so that was just kind of... Also the people that I attracted, moved into other people how to do that. And then I think it was just as my business evolved, as I was looking around other... Like I said, services and one-on-one, has never been the way that I knew my business was going to go longterm, whether it was like info products or physical products or what, I always knew that I wanted more of a product based business than a one-on-one based one.
Brittany Berger (11:31):
And so, and just like thinking of the ways that I could do that, it just evolved to things like more templates. And especially as I got into info products, like creating offline principles and looking at them as a tool like worksheets and stuff like that, and just paying more attention to those designs. And I guess it's really just been in the past year or so that I've really gotten double down on building tools as intentional products. And as I've really started to make the content remixed planner, the core of the Brittanyberger.com business as I've started building more templates and tools inside of the clubhouse. And I'm even now working on my first mobile web app.
Susan Boles (12:16):
I'm so excited. I'm so excited about this [crosstalk 00:12:17].
Brittany Berger (12:18):
And it's so close to being ready. [crosstalk 00:12:21]
Susan Boles (12:21):
Okay. First talk to me a little bit about the app. Tell me about the app because I saw you, I think, tweet about it and I'm like, Oh my gosh, I have to hear about this. Tell me about why a mobile app and how your kind of development process is going there?
Brittany Berger (12:38):
All right. So it was done totally on a whim because I'm in the maker pad community where you can learn no-code and it just, they have these challenges, these monthly challenges. You can win prizes and just like build on momentum and stuff like that. And it just kind of, so many things came together and I was like, this timing is too perfect. It is a sign. So number one, some of the possible prizes in this one challenge where like things that I need, and then I'm going to be buying black Friday. Just like things on my business wishlist so like that made me notice it. And it was like building a no-code app. And I had also been thinking about how I am about to update my energy management challenge inside of the clubhouse, which is kind of the core piece of education.
Brittany Berger (13:25):
It's the only piece of content that I recommend all members go through and stuff like that. And I'm about to update that. And the tool that goes alongside it is an energy tracker and the existing versions that I had were principal, like an offline principal, an Airtable template, or a Notion template. But Airtable and Notion, neither of them are that great on mobile, like on the go that much. Especially with the type of data that the energy tracker is collecting. And so those have never been ideal because also... With some things, those templates are great, like with things like project management, because you're not doing your 90 day plan in detail on your phone. So those tools are fine with that. But the energy management tracker is a very much an on the go thing. And it's something that I knew would be easiest on a phone, but I've never been able to find a good app in my workflow where I could really do that.
Brittany Berger (14:22):
And so in these no-code communities, I was learning about this app called Glide. And it basically lets you build a mobile web app off of the data inside of a Google sheet. And so it basically like powers up a Google sheet, turns it into something more like what an Airtable base would be. And then also gives it like, lets you design a pretty user interface, but it's just like still all powered on a Google sheet. And another thing I forgot to mention, one of the versions of the energy management tracker that exists is a Google sheet. So I was able to literally just upload and connect the sheet that I've had for years into Glide and start designing an app around it. And it's been really awesome and also really frustrating and really fun.
Susan Boles (15:13):
That's how it always is with a new one. And you're like, I know it could do this. How do I make it do that thing?
Brittany Berger (15:18):
Exactly. And last week I realized that I built most of it wrong because I was the only app user. And when I finally went to add the second user, my fiance, I realized that he could see all my data and I was like, Oh no, I didn't figure out how to assign the data to a specific user so that we don't just all see each other's. But fixed it now.
Susan Boles (15:39):
I am very excited for this because the energy tracker is one of my favorite tools.
Brittany Berger (15:44):
Exactly. Yeah.
Susan Boles (15:45):
And I'm very excited to use it on my phone. Yay.
Brittany Berger (15:48):
Yeah. Because that's always been the biggest roadblock that I've had that I know other people had and they just didn't know how to solve for it. And now I do.
Susan Boles (15:55):
I love that.
Susan Boles (15:59):
Is it worth it? Every small business owner wants to know that the money they spend on their businesses is worth it, that their investments produce results and help them grow. But if you don't know your business finances in an app, it's hard to know whether those expenses and investments are really worth it. Plenty of business owners, even the successful ones feel like they're shooting in the dark when it comes to how they spend, save and invest their money. Like you, they wonder if the ads they're buying the software they're investing in or the people they're paying are really paying off. And that's stressful. Feeling unsure about how you're spending or investing your money might be common, but it sure isn't fun. I want something different for you. I want you to feel confident that every decision you make is guided by your financial intel.
Susan Boles (16:54):
I want you to be able to decide what actions to take to grow your business from a place of confidence and purpose, not panic so that you can feel masterful at managing your money instead of inept or just plain scared. I want you to know exactly what's working so you can go all in and make your money make more money. This is what I do for business owners. When I step in as their chief financial officer on demand. I help them parse the numbers, look for opportunities and invest where it counts. We get clear on where they're getting in their own way and where the math just doesn't add up. And now I want to teach you to do the same for your own business because trust me, you can. Join me for Think like a CFO. It's a four month accelerator online workshop and small group coaching program where I'll work alongside you so you can start thinking like a CFO and know that every penny you spend on your business is worth it.
Susan Boles (17:52):
You'll dig into your relationship to money, put your financial data at your fingertips and build systems of cashflow, taxes and budgeting. I'll help you integrate your financial knowledge into your operational systems and technology so that your whole business works better. And by the end, you'll feel wildly capable with your money. Think like a CFO is starting soon. So go to scalespark.co/cfo to get all the information and sign up. I can't wait to work with you.
Susan Boles (18:25):
Talk to me a little bit about your development process kind of generally for tools. So how do you get from idea to product? How do you decide what tool to build it in? Are you building things for yourself first and then just, I needed this so other people might need it? Or are you building things specifically based off of the needs of other people,
Brittany Berger (18:48):
90% is based off of my own needs. I feel like that's also a big difference in someone who's doing no-code professionally versus like hobbyists. Like I don't take requests. Unless you're in the Clubhouse and then I will consider it. But yeah, everything starts as something that I just wanted to play with. And like that's how the energy management tracker started. Like at first started as just an experiment I was doing for myself years before I ever taught it to anyone else. Same thing with the remix planner. It was based on a spreadsheet that I used in my content marketing jobs. So everything just starts off as me solving my own problems, me trying to make my own life easier and then trying to make other people's lives easier in the process. And in terms of figuring out the product development, what tool to do it and stuff like that, it is a lot of playing around and trying different things. I do tend to have a little bit of a process in general in just deciding what tool I'm going to use for my own work.
Brittany Berger (19:51):
And so then by the time something is like a product they've already kind of figured out kind of where it works well. And yeah, things just evolve a lot. We've been talking about the energy management app and it started off the first time I ever tried doing it. It was in a spreadsheet. Then I turned that spreadsheet into a Google form. Then I discovered bullet journaling and I took it offline and used my bullet journal for a while. Then I think at that point I added it to the clubhouse. And so that's when it became both an Airtable form and a Notion template. And I personally been using the Notion template now too.
Susan Boles (20:29):
Interesting.
Brittany Berger (20:31):
So it just evolves. And a lot of that is just based on what is my favorite tool at the time, more than learning, Oh, there's actually a better app for this. It was like when I was working in Google all the time, it was in a Google app. Once I stopped using Google suite all day and started using Airtable or Notion all day, that's where it was because that's where it was convenient.
Susan Boles (20:53):
And so now as you evolve products, do you prioritize building versions of an established product in another tool? So like going back and adding Notion templates to things that you had originally built in Airtable? Or do you focus on building new tools that you're excited about or kind of a balance of both? How do you prioritize where you're spending your development time?
Brittany Berger (21:21):
It's a balance. A great version of this is the content remix planner, because I have been wanting for months to finally dig into a Notion version of that, a finalized version. But I haven't because there are workarounds where it exists right now or it's always existed in Airtable. And with the Airtable template, you can actually download it as a CSV and then you can upload CSVs to Notion. So like technically there has been a workaround that I can give people to get the remixed planner into Notion. And so that hasn't been a priority, whereas creating a custom CSV version that can then be uploaded into any app. I think like it can even be uploaded to Asana if you have the business version where you can do custom fields. I'm trying to figure that out, but like any version... And that also works if you just use Excel or Google sheets. I knew that that would be more accessible and that I needed to prioritize that over the more complicated, but more fun Notion version of it.
Susan Boles (22:22):
That makes sense. So favorite tools to build in these days, and then you did a lot of Airtable in the past. You are pretty excited about Notion stuff right now. Like what's your go-to if you were starting a new product? Where's your favorite place to build?
Brittany Berger (22:39):
Definitely one of those two. Probably when it comes to building products, I would probably lean towards Airtable first just because it is automatable, the API is out and my fingers are always crossed for Notion. And I do think it's pretty close at this point.
Susan Boles (22:56):
I feel like it's been really close for like a year and a half.
Brittany Berger (22:59):
I know, but they've been going really hard on the hiring for that area of their business. So I feel like it's... And they've been hiring, not just developers for the API, but one job posting that got me excited was the person that manages the relationships with the other businesses using the API. So if they're hiring that person already, there it was.
Susan Boles (23:21):
[crosstalk 00:23:21] Always been the hard, like every time I get an inkling or I'm like, Oh, I'm going to go, I'll play around with Notion. And I was like, ah, no. I have to have Zapier. I have to have it. You cannot have it.
Brittany Berger (23:31):
Yeah. So the biggest... So that's basically how I decide whether to use Airtable or Notion is if it's something I need to automate. But something that definitely Notion has changed is that something that I've always taught in automation Academy is that it's really easy to automate the wrong things and just like take away all kind of awareness of what's going on in that process and like that by choosing not to automate certain things, you can actually improve your workflow a lot. And so I really liked that certain things I'm not automating in Notion. Like things like... One question I've gotten about the energy app is that if I would ever automate it, like the entries... Where like instead of someone rating their energy, it would pull from Fitbit. And I'm like, no, because the whole purpose of it is for you to actually check in with yourself and say, how am I feeling? I'm not going to let you automate that. But yeah. [crosstalk 00:24:26]
Susan Boles (24:26):
Please don't. Yeah, I have no desire to automate that.
Brittany Berger (24:29):
Stuff that doesn't need to be automated is Notion. Because I can also automate around Notion with things like using like Alfred and keyboard, Maestro and shortcuts, like more machine level, automation tools. Like when that machine is running Notion, you can kind of do a little bit with it, but yeah. If I have to actually send things automatically to the spreadsheet or whatever, it's Airtable. Yeah, those are my favorites. Zapier, yeah. Zap queen right here.
Susan Boles (25:03):
I can't live without it. People... And it's so funny.
Brittany Berger (25:04):
Yeah. [crosstalk 00:25:05] into all this. So not only is it so helpful, but like we have it to thank for all of the other stuff too.
Susan Boles (25:12):
Yes. I was thinking, doing this theme around NOCO got me started thinking about like where did I get my start? And originally scalesparks started as a software consultancy where I was really focused on the how do you connect this tool to this tool? Because what I was finding was that the software companies really care about how you use their tool. And the other software company really cares about how you use those tools. But there was nobody really kind of like dealing with the middle ground of if something went wrong, it was always, well, this firm says that it's this other one's problem. And they say, it's the first one's problem. And thinking back to like my early clients really thought that I had kind of magical powers and the magical powers was literally Zapier. And being able to understand how you can use it to take advantage of those opportunities. But like that was three years ago.
Brittany Berger (26:09):
Yeah. I will never forget the first like IFTTT, back then it was called Recipe. They're not even called that anymore. First one I set up. And so I just need to like give, thanks to... Like it all started with Facebook acquiring Instagram. I would not have found automation if it weren't for that because when that happened, the first change Facebook made to Instagram was that when you shared your new Instagram posts to Twitter, the photo didn't automatically upload anymore. And IFTTT was the way around that. And so, I remember finding it and then writing a blog post about it. And then that was the rabbit hole.
Susan Boles (26:48):
Like that was the path.
Brittany Berger (26:50):
Yeah. That was when I fell down the rabbit hole. So thank you Mark Zucherberg for creating a monopoly.
Susan Boles (26:57):
Exactly. Like I'm sure mine was trying to like automate data entry into my financial system. I'm 100% certain that's something to do with that. So overall, not just no-code tools that you like to build in, what is your very favorite tool software? What can you not live without? If I were going to take it away from you, you would hit me with a stick.
Brittany Berger (27:23):
Let's see. Aside from no-code stuff, I'm going to just, I'm bringing up applications right now. So I feel like, why do I even use? Because I feel like things are so ingrained, I guess, probably Todoist. It's probably my longest running productivity tool. I think I've been using it since 2013 or 2014, almost constantly consistently. I think the longest like break I've ever fallen off to like flirt with another tool has been a few months. But like even now when I have a more detailed project management system set up in Notion, I still have this separate Todoist list every day for my tasks. And it's almost turned into more of a habit tracker now than like a task manager. But it's just such a great interface that even when I don't necessarily need Todoist the same way I used to, I just don't even want to stop using the app.
Susan Boles (28:15):
So I will tell you that Todoist was my go-to for a very long time. And I only quit like a year ago and I do miss some of the... Like, it's just so simple. I miss some of the simplicity.
Brittany Berger (28:32):
Yeah. Like when I was moving everything over, almost everything over to Notion and I stopped using a habit tracker or I was looking at moving off of my habit tracker and I created one in Notion or it's just something... I was looking for a habit tracker app that I could use on both my phone and web and like none of the good habit tracker apps have a web version or a Mac app anymore. And so I was like, you know what, I can just use Todoist as my habit tracker. And they've got great versions on every platform. And yeah. So I just did that instead of trying to research or use a habit tracker app I didn't like. Where I was just like, I like how Todoist works so that it can be used for this.
Susan Boles (29:13):
That is so interesting because I'm like, I really love the interface and I have tried using a habit tracker in click up, like I've I tried moving it and I find I don't do it. Like I just stopped tracking. And now every time I talk to you, I'm like, Oh, I should try doing that. That sounds like a great idea.
Brittany Berger (29:35):
That is my goal.
Susan Boles (29:37):
Because I'm like after our last interview, I started putting my self care stuff in my Todoist. So I start doing it. So every time we have an interview, you'll just create good habits for me.
Brittany Berger (29:49):
My plan is working.
Susan Boles (29:51):
So what is a kind of a no-code trend or a tech trend that you are really excited to kind of see what happens with?
Brittany Berger (30:00):
This is just totally not even like business related or important or automation necessarily or no-code, but with iOS 14 coming out and the homescreen customizations that have been popping up on Reddit and Twitter, I have been loving it so much. I spent last night creating like a neon Vaporwave aesthetic on my phone and it's just, I love it. It's fun. And one thing that I like about it is that in a lot of ways, if you want to go for more customization, you have to slow down the computer or slow down the phone. So like what a lot of people are doing for their home screen apps is like creating these custom icons that open a shortcut that opens the app. And so it's like kind of it actually opens the app a little bit slower. And in doing that... If you're doing that with something like Instagram or something that can be a time-waster, I found personally that that waiting time can be super effective for catching yourself and asking like, wait, should I be doing this right now or not?
Brittany Berger (31:01):
And so app delays can actually be pretty effective at curbing your procrastination. And so if you're kind of slowing your phone down, that can be really great for wasting less time on it. But I also like that it's gotten me into more customizations with things like shortcuts. Like something that I had wanted to do for a really long time was move Todoist off of my home screen and replace it with an iOS shortcut that would let me select which area of Todoist I wanted to go to based on what I'm working on right now and it would take me straight there. Because even with my Todoist, it can get me distracted. Because like if I'm going there to look at like my cleaning tasks, then I see my work tasks and I'm already on like in my work environment, whatever.
Brittany Berger (31:46):
And so being able to just pick something before I opened the app that says take me straight to the cleaning stuff I have to do. And it wasn't until this that I actually was motivated enough to do it. And yeah. And it's just fun watching people personalize. And I feel like in the tech community, it can be so serious and not fun sometimes. And I feel like this update and this trend has just been so the opposite of that and everyone's really leaning into the fact that sometimes making things prettier and more fun to look at can actually make you feel more effective. And I mean, you know me and you know that I'm all about balancing the rest and the play with the work. And I feel like the new iOS updates are kind of encouraging that a little more.
Susan Boles (32:32):
I like that. Yeah. I have not updated because I'm afraid my phone is going to break.
Brittany Berger (32:36):
I don't think it will. I am on a really old phone.
Susan Boles (32:40):
I have an iPhone seven.
Brittany Berger (32:41):
Oh, I have a 6S.
Susan Boles (32:43):
Okay and yours didn't break.
Brittany Berger (32:44):
Yeah, it did not break.
Susan Boles (32:46):
Okay, cool. I'm like, I'm really afraid I'm going to upgrade it. And then my phone's just going to crap out. It's already like on its last legs.
Brittany Berger (32:53):
They've been doing longer betas with the iOS's that I think are ... The releases should start getting more stable because they're getting developers and stuff like that more time in the beta now.
Susan Boles (33:04):
So where can our listeners find you if they want to connect or learn more about what you do?
Brittany Berger (33:09):
You can find Work Brighter at workbrighter.co and you can sign up for our weekly Monday newsletter to start your week bright at workwriter.co/newsletter. And then I am on the socials @thatbberg everywhere. And then Work Brighter is on Instagram @WorkBrighter.
Susan Boles (33:29):
Awesome. Thank you so much for being here today. It's always fun to talk to you.
Brittany Berger (33:32):
Thanks for having me.
Susan Boles (33:34):
Hopefully you got some cool ideas from listening to Brittany talk about how she builds and sells these kinds of tools. No-code software platforms can be used in your business to diversify revenue streams by having a standalone product or resource that you sell. Even something as simple as a Notion, click up or Zapier template that you've spent time developing and refining for your own business could be a potential product. And it's evergreen. Once it's built, it's pretty much there just like a digital course. You can also use them to help your clients get better results or help them implement processes that you're working with them one-on-one. This could be as simple as a shared project management board. For example, I have a shared click up board with my one-to-one clients to help keep projects on track and make sure we're keeping track of everything that we're working on together.
Susan Boles (34:24):
You can use tools like Glide to build a mobile app, to help your clients get better results or track their progress like Brittany is doing. You can use tools to help your core students learn better, faster, and give them more tangible and tactical ways to implement what you're teaching them. So there are tons of creative ways. You can build products, tools, and resources using no-code tools to help your clients and your students. But you can also use no-code tools to help you market your business and get new clients. Next week I'm talking to Layla Pomper from ProcessDriven about just that. So hit subscribe on your favorite podcast player so you don't miss it. Break the Ceiling is produced by Yellow House media. Our executive producer is Sean McMullin, production coordinator is Lou Blazer. This episode was edited by Marty Seefeldt with production assistance by Kristen Runvik.
