Mindset

Finka Jerkovic - Assessing + Addressing Your Capacity as Founder

Finka Jerkovic was forced by burnout and exhaustion to re-assess her capacity as a founder Managing her own energy as a business owner has been crucial in making sure that she is building a business that is supporting her, building a business based on work that she truly LOVES to do.

Susan Boles
April 20, 2021
40
 MIN
Podcast
"Finka's experience with burnout and how she subsequently changed her approach to assessing her capacity energetically and operationally."

As I have been talking with business owners about maintenance mode, they have consistently brought up burnout.

That moment when they realized that they couldn't keep working the way they were working.

Caring for a family member or realizing they were burnt out or trying to handle a load of virtual school with no child care for a year – they all encountered a recognition that their own personal capacity had been reduced.

For me, that moment of recognition forced me to realize that my realistic maximum capacity was WAY lower than I thought it was.

We all have a maximum capacity - a ceiling of how much work we want to do or how much our business can handle.

But also true for us as individuals.

And so when you're preparing your business for maintenance mode, you need to examine your own capacity as a founder. You need to think about your own energy, priorities, and boundaries.

And that's virtually impossible if you're stressed and exhausted.

Re-examination forced by burnout and exhaustion is exactly what happened to today’s guest, Finka Jerkovic.

Managing her own energy as a business owner has been crucial in making sure that she is building a business that is supporting her, building a business based on work that she truly LOVES to do.

Finka is a coach, speaker, and author of the book Sell From Love.

She brings over two decades of experience in corporate Canada in the financial services industry, with expertise in sales, leadership, communication, and coaching.

Finka helps her clients discover their “Brilliant Difference” so that they get 100% clear on their unique talents, skills, and expertise so that they can use their personal strengths to grow their business.


Listen to the full episode to hear:

  • What led to Finka recognizing that she had hit burnout and how she approached the need for immediate change
  • How she approached her capacity, energetically and operationally, differently when she came back from burnout
  • How what Finka calls “environmental wrenches” are actually just systems
  • How the same systems that help prepare our business for maintenance mode are the SAME systems that can help increase our capacity
  • That you can say yes to as much as you want, but your systems of support need to be built in order for you to be able to say yes.

Learn more about Finka Jerkovic:


Learn more about Susan:

Episode Transcript

Finka Jerkovic (00:00):

... I think it becomes important from a capacity perspective of the clients we serve. They're either going to fill us and fuel us with energy or they're going to take energy away. And so when I look at clients I say yes to, so I'm still good with saying yes, but I'm more thoughtful today around who I say yes to and why I'm saying yes to working with them because they're the type of client that fuels me, gives me energy.

Susan Boles (00:33):

What are you committed to getting done consistently? And is there anything you can just let go of? Things that you do but maybe they don't actually do anything for your business. Is there anything you can just stop doing? I'm Susan Boles and you're listening to Break the Ceiling, the show where we break down unconventional strategies you can use to save time, boost your profit and increase your operational capacity. If you've been listening to all the episodes in this maintenance mode theme, almost universally, every business owner has talked about hitting some kind of burnout or a trigger where they realized that they personally couldn't keep working the way they were working. They all encountered this recognition that their own personal capacity was reduced. Either they were caring for a family member, realizing they were burnt out or trying to handle the load of virtual school and no childcare for a year.

Susan Boles (01:35):

For me, that moment of recognition forced me to realize that my realistic maximum capacity was way lower than I thought it was. Over the past year, I have lowered that capacity bar over and over and over again. And eventually, instead of thinking about my maximum capacity, I started reframing it to think about what was my realistic bare minimum capacity? What are the things that I am 100% committed to that have to get done to keep the business running? And then just letting everything else get done as I can manage to get it done or letting go of it needing to happen at all. And I think that transition as founder or business owner is part of preparing for maintenance mode. This clarity around what is important to your business and filtering out what you can let go of because we all have a maximum capacity, a ceiling of how much work we want to do, or how much our business can handle.

Susan Boles (02:37):

This is true for our business, but also true for us as individuals. And so when you're preparing your business for maintenance mode, you need to examine your own capacity as a founder. You need to think about your own energy, your priorities, your own boundaries, in order to prepare your business for maintenance mode, you need to step back, look at the big picture and think strategically. And that is virtually impossible if you are stressed and exhausted. That exhaustion and burnout and reexamination are exactly what happened to my guest Finka Jerkovic. Finka is a coach, speaker and author of the book Sell From Love. She helps service-based professionals and entrepreneurs fall in love with selling so that they can sell with more confidence. You went through a pretty tough period as a founder and ended up going through this period of burnout. So talk to me a little bit about what was happening in your business or your life kind of before you recognize that you had hit that point.

Finka Jerkovic (03:39):

So this was... I don't know if you've ever set those, you set a theme, this is the year of courage, this is the year of ambition, whatever it is. For me particularly in this year, it was the year of yes. And I said that whatever came my way, I would not say no to. So any opportunity, any speaking event, I was really wanting to step outside my comfort zone and access the courage zone where I knew if I was able to say yes to more things that scared me, that I would be who I wanted to be, but also build the business that I wanted to build. And so that was January of 2018 and I started with the year of yes. And it's a such a powerful mantra because I do believe that there is an energy we bring when we say yes, when we are open, when we are receptive, when we are willing to do things one that might scare us, but also open to do things that might actually open up new doors. And so I'm going to say there was nothing wrong with the year of yes. And I'll tell you what went wrong down the way.

Susan Boles (04:52):

Well, I love it as a concept. It's a great idea.

Finka Jerkovic (04:56):

I'm going to say, so what ended up happening, I started saying yes literally to everything and I ended up, it was December 10th, 2018, I will never forget that day. I had just come off of a six week speaking circuit going across Canada. But when I coupled the whole year, I went to Ireland, I went to Amsterdam, I popped all over the US and all over Canada, totaling 38 speaking events. Exactly. Doesn't that already sound exhausting? And it only took me to December 10th. Like really? It wasn't sooner than that.

Finka Jerkovic (05:39):

I remember it was in September, I was in San Francisco and I had a keynote at 11 o'clock for 300 financial advisors in a room. And then as soon as I finished that, had a quick bite with them for lunch, I hopped into an Uber that drove me to another... they rented some meeting room and this team gathered together, a group of 12 of them for me to do a team building workshop all in the same day. Yeah, exactly.

Susan Boles (06:14):

I'm just tired just thinking about it.

Finka Jerkovic (06:18):

So I was. I ended up, so December 10th completely burnt out, completely exhausted. And I actually wasn't yet... That was the day of the last event. I thought, "Oh, I'm so excited. I have three weeks off for the holidays now, that was the last event. I can't wait to spend the time with my family, hang out with them for the holidays and just really be present and enjoy that moment." Well Susan, that didn't happen. What happened was I was running at 220 miles an hour and then just picture hitting a brick wall and everything stopped. And all of a sudden, my system, and I'll say my adrenal system, my emotional system, my intellectual system, it didn't know what to do with not doing nothing because everything stopped. And so that was hard. That was really hard.

Finka Jerkovic (07:11):

I came off of such a buzz that all of a sudden doing nothing felt really, I'm going to say uncomfortable, and I didn't know what to do with myself. And so I spent the three weeks that I had all these wonderful plans of spending with my family, I actually spent in a valley of... And I think this is what happens when we burn ourselves out, when we work really hard. And when we overextend ourselves, all of a sudden we end up depleted with energy, we become disconnected, and that's what I felt in that moment. And also in that moment, I was extremely depressed. And so it wasn't the holiday that I was looking for, but definitely the burnout and working myself so hard was what created that state that I was experiencing in that moment.

Susan Boles (08:15):

Yeah. That seems to be a pretty common reaction when all of a sudden all of the work you've been doing just stops and you have this opportunity for a break. My friend Michelle dealt with it and she basically said that she couldn't do anything, but watch Grey's anatomy for the next six months. She was just so depleted that she was completely unable to do anything pretty much at all.

Finka Jerkovic (08:43):

It's such an interesting moment when we have that experience, because when you have someone, a colleague or a friend that might be going through it, it's like, "No, just get up and do it. You can do it." You can try to kind of fill them up with some positive motivation or just, "Yeah, you can," or some championing. And it's like, no, it doesn't work. When you're in the state of mind and-

Susan Boles (09:05):

You just can't do it.

Finka Jerkovic (09:06):

You can't. It's like, "No, I have no will. I have no desire. I have no energy." And you really start to understand, especially when people hit valleys, I've become even that much more conscientious. And you're much more compassionate and understanding of what it's like when you're in a depressed state, because there's nothing. It's almost like it's better to love something or dis loathe it, to have those extremes than to be indifferent. And when you're in that depressive state, you're indifferent because you don't feel anything. "I don't love anything. I don't loathe anything. I'm just too tired to want anything." And it's not a fun place to be. Not a fun place to be.

Susan Boles (09:50):

No. So talk to me a little bit about how you thought about kind of your capacity as a business owner when you were going through this year of yes. So you were taking on all of these speaking engagements, you were working, you were cramming everything into every available hour. How did you think about your capacity in those kind of before moments?

Finka Jerkovic (10:17):

In those moments, I thought I could do it all. And I'm going to say there is a part of me that still believes that... I don't know if it's my overachiever self. What was the biggest part for me that I'm going to say, I did say yes to way too much, and about my capacity, there is a place where looking back at it now, there were certain things that I could have said no to, and I'll say certain types of clients. And those were the ones when I worked with certain teams and individuals or conferences that I ended up doing, where they weren't actually fueling my energy, I was actually depleted. And it was an interesting... It was one particular speaking circuit that I was on, and they're very performance driven culture to a fault where it was just a pressure cooker.

Finka Jerkovic (11:16):

And so when you're working with an environment like this, I ended up putting myself in too many situations of clients scenarios this way, which I believe attributed, or can contribute to the reason why I felt so burnt out at the end of the year. So I think it becomes important from a capacity perspective of the clients we serve. They're either going to fill us and fuel us with energy, or they're going to take energy away. And so when I look at clients I say yes to, so I'm still good with saying yes, but I'm more thoughtful today around who I say yes to, and why I'm saying yes to working with them, because they're the type of client that fuels me, gives me energy and won't put me in a state of burnout where in that particular year I said yes to everything and anything.

Finka Jerkovic (12:09):

And the lesson from that was, "Hey, good job. You could do that and now to be a little bit more thoughtful around what type of opportunities you want to say yes to." So I still want to say yes to opportunities that stretch me, that pull me outside my comfort zone, but not yes to clients that we can get benefit from working with each other. However, if I walk away feeling not as a good as a human as I did before I walked in, I don't want to work in that environment. So that has become a real, I'm going to say cornerstone of how I make decisions today than what I did then. So I think it's important that we take a look at who we are serving. So when we're saying yes, it is about saying yes to opportunity.

Finka Jerkovic (13:06):

It is about saying yes to work because we want to go out there and do our work at the same time, really being mindful and thoughtful around who we are saying yes to. Is this client going to fuel your energy? Is he going to give you energy or are you going to walk away feeling not as good as a human as you could be because of the fact that you worked with a particular type of client? So one of the things that was also happening for me in that particular year, by the summer, I had already booked out a really... I think I had 11 or 12 events booked for September, October, November. So that kind of fall speaking season. And I had already known that I am going to be way much more on an airplane than I want to be.

Finka Jerkovic (14:00):

And so as I mentioned earlier, a number of years ago, I would say five years ago, I used to live in the city and we moved out to the country on 85 acres to live a more nature-based outdoor type lifestyle. Actually we're outside a lot. We're in Canada, so we're outside a lot. And so I knew I also wanted to build a business that was sustainable financially and good for the soul and the human heart. While at the same time, I didn't want to be on a plane all the time. And when I reflected on that year of 2018, I was on a plane for a good chunk of the year, which was taking me away from my life and my values because part of my values was to be more environmentally conscientious, to live a more farm to table lifestyle, my family my number one priority, and all of a sudden, even though they were coming with me on some of these events where I was going, they were coming along with me, it still didn't feel the same as being at home on our farm and working and building what we wanted to build here.

Finka Jerkovic (15:11):

And so this was one of the things that I did in 2018, that also helped me figure out what I could and cannot say yes to moving forward. So depending on what type of person you are, I know how I'm wired. I'm over ambitious, type A personality, willing to say yes. And unfortunately, and fortunately, sometimes I take on way too much. As a result, I can tend to put myself in a burnout position. Sometimes it's beknownst to me that I'm doing it, and sometimes it's just... Like in that moment it was coming...

Finka Jerkovic (15:55):

I knew I could see it coming. And so I'm getting to the point of what I want to tell you guys. So what I did in 2018 is I put a wrench in my plants and the wrench was this. I needed to create an environment that would force me to stay grounded, meaning I needed to put something that I could never negotiate out of that would allow me to eventually be very thoughtful and strategic around what I said no to, so what events I said yes to and what events I said no to, so I would not find myself in a burnout position again. So when we moved to the farm about a year into living here, I started imagining, "Oh, wouldn't it be great to have horses just on the front field that I could look out my office and I see some horses." My daughter ironically and coincidentally fell in love with horses and she started riding.

Finka Jerkovic (16:50):

And so in that year, we started looking for horses and that was the wrench I needed to put in my life. Meaning I actually, we went out, we got two horses, we built a paddock, a barn, fencing, and all of a sudden it actually forced me because now I had to be at home more versus on a plane. And so it was kind of this external environmental I call it a wrench, but an environment... Yeah. So I needed to put this outside environmental wrench into my routine so that when it came to... Because I know my tendency. My tendency is to say yes. My tendency is to say, "I want to help you, I want to serve you." If I have something that's going to help you, then I'm going to say yes to doing that.

Finka Jerkovic (17:43):

And so this was a way to self-manage myself, because my environment said, "Finka, you need to be at home. You can't be on planes. You've got to help your family. You've got to help your daughter take care of these horses. You've got to take her to horse events and all this wonderful stuff that comes with this lifestyle." And so it was a wonderful wrench to put in my life because at the same time, it creates the lifestyle that I end up living because of it. But that was a thing I needed to do so I wouldn't let myself get into another burnout state.

Susan Boles (18:19):

I love that because I am the same. I will take on anything and everything, especially if I'm in a period where I'm really excited about it, I will do the "Let me book all of these interviews and meetings and let me do all of these workshops." And then when it comes to actually do them, I'm in a different state. And then all of a sudden I have all of this work that I've agreed to do and it could get really exhausting. So I love the idea of creating some environmental systems around how do you force yourself to limit your capacity or to think about managing your energy in a little bit more effective way, ways that work for you?

Finka Jerkovic (19:08):

Yeah, exactly. And not managing that energy, meaning let's think about the clients we're saying yes to, and then look at the environment and say, okay, how could you put some of these control mechanisms in place that can prevent us from saying yes to work that we might be excited in this moment? But if you know you can't do that because you've got to be here or do this or whatever it is, it just got me to pause for a moment before I rush to the ES. My husband always, when we would be out with friends and someone says, "Hey, let's do this." I'm like, "Yeah, let's do it." And he looks at me, he's like, "But we already have plans on the weekend. What's wrong with you?" Because I'm just such a yes person. I'm just so quick to be... So for me, it's been a training of take a moment to pause before you get so excited to say yes, to think twice about it, to make sure it's a double yes before just a yes, because I'm excited right now.

Susan Boles (20:09):

Hey, there it's Susan. If you've been listening to this interview and it's making you think about some of these issues and ideas, and you wish you could talk to some other real live business owners about it, I wanted to invite you to my free monthly round table Dollars and Decisions. Once a month, I get together live with a group of amazing business owners, just like you to geek out on money and operations and workflow and software, all that stuff that you hear me talk about here. The round table is kind of like a live interactive version of the podcast. So I would love to have you join me. To join the next round table, head to scalespark.co/dollarsanddecisions. No spaces, no hyphens, or you can just click the link in the show notes. Hope to see you there. Okay. So let's kind of go back to that burnout. How did you recognize that it was happening and how did you approach trying to recover? What were some signs you noticed or some strategies that you tried? Talk to me about that kind of recovery, if you want to call it that process.

Finka Jerkovic (21:23):

So I think the first thing was starting the holiday season not feeling excited and energized to spend it with my family, but really feeling exhausted and debilitated from the year that I had. I'm going to say looking back on that time, I am so grateful for my husband and my daughter. And that having a support team around you that allows you to, I'm going to say, sit and be in your valley, no matter how badly he wanted me to come out of it. And it was hard for him. I look back on that moment cause when I know when he feels bad, I want to do everything in my power to fix it. But really having the conversations with him around, "You can't fix this. I need to go through this," and just letting him know, and my daughter know what was happening for me in that moment that I wasn't feeling good, and this is the cause of it.

Finka Jerkovic (22:21):

And I will get back to that place of feeling good, but for now don't try to force me to fix this because right now I can't fix it. And I think them giving me space to just be in the valley and that's what we called it. I was in the Valley. And then one of the things I did know I needed, I needed some time away from home for a little bit. And I needed some time to reflect and reconnect back to myself because it was going to be very... The thing with burnout is when we're in that state, it's a very challenging state to make a decision from.

Finka Jerkovic (23:01):

So you don't want to be making rash business decisions, you don't want to be closing programs off or saying no to particular clients. You don't want to be making some of those big decisions in that moment because we're not in our best state. Because those might be some decisions we're going to regret later. So the best is almost don't make any decision when you're not in the emotional capacity to make a confident and clear decision. And I literally booked a seven day trip to Arizona by myself, first time I went away by myself, not for work and not for fun and family. It was just, I needed to reconnect. And so I spent a week in Sedona, the best week. I walked a lot, I hiked a lot. I did some spiritual deep work with some mentors in that area to really spend... I think every day I had a moment in my morning, I did a morning walk.

Finka Jerkovic (24:05):

I went and did some spiritual deep work, then I had the rest of the day to hike and just go through. Just be out in nature and do all that wonderful stuff outside. And then I came back and I did that for a week and I came and it was what I needed to reconnect back to myself. I still came back, I wasn't 100% complete and I did not work. I'm going to say I did not work for three months. For 2019 I literally took three months off of my work and didn't speak, I didn't proactively seek clients out. And I believe it was the end of March, it was March 25th around there when I actually had my first training that I was teaching.

Finka Jerkovic (24:54):

And by then I was ready. But it was this moment of needing to recover, reconnect and coming back to finding myself. And the beauty of what happened afterwards was I got really clear on what my next steps were. And step one was write the book that I've been wanting to write all these years and to finally make a commitment to it. And for the rest of 2019, I wrote the manuscript for Sell from Love. And so what I'll say is burnout has many gifts. It gives us a moment to pause, it gets us to go in our valley, it helps practice being clear with our communication. I had to practice with my husband and my daughter around declaring my needs and setting boundaries and what I needed, but then also doing the biggest thing that I've ever done for myself was take myself on a vacation which I've never done before and giving myself that gift and just allowing myself. And then I've got to say the three months of not taking work, practicing trust. I had to trust myself enough that even though I wasn't "selling stuff," that I'm going to have the means and the needs to put food on the table once I get out of this situation that I was in. And I'll say 2019, even though I was off for three months from working from a revenue and ROI perspective was even better than 2018.

Susan Boles (26:33):

I think that's so interesting because I think the fear of a lot of business owners is that if you take a break, it'll all be gone. That you won't have anything to come back to, that you can't afford to take a break or you can't afford to take just a second to breathe or to recalibrate. And for some people, maybe three months is not realistic to be able to take from your business. But I think especially when you're in burnout, it can be really difficult to have faith that you'll have something to come back to if you take a day off, even if you take a week off that urgency can really impact how you view being able to take breaks. Was that something you struggled with, or it was something where you could just say, this is what has to happen and whatever happens happens?

Finka Jerkovic (27:34):

I think what happened, I talk about it in SelL from Love. The Sell from Love, the opposite isn't hate, it is fear. And so that notion of now what I noticed in myself, if I say I'm afraid if I don't say yes, the funnel's going to dry up or the wellspring is going to dry up. That is a notion that is a trigger for me already, that I need to be thinking twice about that client that I'm saying yes to. If it's being motivated from a place of, "I'm afraid if I don't say yes, what might happen," that already is a moment for me to say, "Okay, go write about this a little bit, go journal about it. Maybe go for a walk and contemplate on it for a little bit before you make that decision."

Finka Jerkovic (28:17):

So I think it becomes a real... So for me, this whole notion of am I making decisions? Am I saying yes to things that are coming and being motivated from love? They're from a place of goodness and wanting to serve or is it coming from a place of fear that if I don't do this, I will miss out on something or I will not get enough of something or that clients won't say yes to me. And I'm going to say even though I'm like, "I wrote a book on it," I still struggle with it, right? Because one I'm human, and when you think about the last 12 months of going through a pandemic, there were many moments where I'm like, "Oh, I'd better say yes to these clients because if I don't say yes, there's a pandemic, there's economic consequences of a pandemic. Maybe they won't have a budget or money to spend for work that might come after."

Finka Jerkovic (29:09):

And so then again I found, and I'm going to say it completely transparent with you, I could see myself saying yes to, and I have through this last 12 months of was there the fear of, if I don't say yes to this work might not come? Yeah. And at the same time, I've said no to work, because I also know and trust myself enough that this wellspring of business, when it's fueled from this place of love it doesn't have an end. It's bottomless. And so I think there's a trust and faith that we build in ourselves, and we also need to recognize that we are human. We will fear, fear. We will feel fear, acknowledge it when it's happening and when we're making decisions about it.

Finka Jerkovic (29:59):

That's okay. Because as soon as you're acknowledging and conscious that you're making a decision about it, and it's coming from fear, you're already starting from a place of love. You're already in a place because you've said, "Oh, look, I said yes to that." I actually have fun with myself now. It's like, "Oh, that was interesting. I said yes to that and that was from fear. That's okay. I can see that now. And now what do I do with that moving forward?" And that's when we can start saying, okay, what will I do next? When we can reflect on the decisions we've made from fear.

Susan Boles (30:31):

Yeah. I think this idea of making decisions from a place of fear is really interesting especially going back to your whole year of yes. Saying yes to things that the point was to get you over that fear hurdle, to get you into a place where you're saying yes to things that maybe are a little bit uncomfortable. And I think it's interesting to really be very conscious of where that fear is coming from and what that fear is telling you. Is it telling you that you're uncomfortable saying yes to this because you're afraid you won't do a good job or imposter syndrome is coming up or whatever, versus fear of scarcity. I think it's an interesting perspective that I hadn't really thought about before.

Finka Jerkovic (31:19):

Yeah. And if a lot of our decisions are coming from fear, we will inevitably end up in a place of burnout. We can definitely still... We're humans. We're going to make decisions from fear. If we bring a level of awareness and consciousness to the fact that we are making decisions from fear, all of a sudden we start transmuting the power that fear has on us, which might mean I might notice myself before I get into burnout and start doing something to mitigate that so I don't end up in burnout. Or when I finally... Like for me in that year of burnout, I could see myself getting there. I knew that I could end up and I ended up in a place of burnout, but I also knew I was making decisions, I've got to say yes, I've got to say yes or else the well's going to dry up."

Finka Jerkovic (32:12):

So to mitigate that potential of me doing that again, let me put horses in my life and let me do that so I know I can mitigate that for the years to come, once I get myself out of that state of burnout and where I needed to recover from. It was interesting because 2018 was the year of yes, 2019 was the year of no. It was just like, no, what didn't work with clients, no for three months. And it was about no social media. I wasn't out and prevalent on social media because I was just like, no, that was taking way too much energy. I needed to spend time writing and cultivating the body of work of writing my book. So that was the year of no.

Finka Jerkovic (32:51):

And so now looking back at it all, and I'll say we're in 2021 and as I looked at 2020 to 2021, I look at yes and no in a different lens. So it's not about... So when we talk about setting boundaries, as soon as you say yes to something, you have to say no to something else. So when you say yes to this means you're saying no. That was the kind of the school of thought I was taught in when it came to boundary setting. And what I'm learning about boundaries and about what we say yes to is, and this is where I'm looking at my business and saying, "Okay, I want to say yes to that work. But does that work mean that I have to... What are some of the resources that I need to create around me to allow me to do that work?"

Finka Jerkovic (33:42):

So it's not anymore I'm saying no to that work, but what is the capacity I have to build in my business? So whether it's systems, whether it's hiring individuals, whether it's delegating. This past week and last week, I'm so proud of my delegating skills because how I build more capacity to say yes is not by me taking on more, but it's actually empowering the people that are on my team to help them take on more, so we're all saying yes to the right things within our own realms of capacity and what we're here to do.

Susan Boles (34:17):

Yeah. I think that's an interesting approach to capacity, which is not that you can't say yes, it's that when you say yes, you understand that there might be systems or structures or support that you need in order to say yes to that thing that you really want to say yes to.

Finka Jerkovic (34:35):

Exactly. So I love the work that I get to do with clients and I don't want to limit how many people I can work with. And so what are some of the things that I needed to do in my business over the last 18 months in order to create that capacity so I could still say yes to serving the clients that I get to work with by building some of these foundational pieces so that way I can continue to say yes to that work? So I think that becomes important because originally I thought, "Oh, if I say yes to that work, that means I have to say no to family time, or I have to say no to that other client or no..." And it's like, no, it doesn't have to work like that. We can actually say yes to it, but be mindful around, okay. If I say yes to that work, who needs to take on the three pieces to get that work happening so I don't need to do it anymore? So I can continue to show up in my business and in my life and on my farm with my family.

Susan Boles (35:38):

Yeah. I think that is a perfect place to kind of start wrapping this up on. But is there anything you think we should talk about or touch on that we haven't yet?

Finka Jerkovic (35:48):

No, I'm going to say echoing and remember that if there is a moment... Actually I'm going to say there is one place, let me go back. There is something that came to mind. So one of the things with burnout is I don't want to make ourselves wrong for experiencing burnout because once we find ourselves in a state of burnout or on the verge of burnout, what we often can do is we start punishing ourselves with, "Oh, I can't believe I did this. How did I get myself into this situation? I've been here before, I should know better>" That doesn't help our cause. So having a really good dose of self compassion and loving kindness towards ourself is super important because if we put that punitive voice on top of our burnout, we actually bury ourselves a little bit deeper.

Finka Jerkovic (36:41):

And so what I know of situations where we find ourselves in burnout, what we can do to plan for the future of a situation is maybe it's just starting to notice what some of the triggers might be. What might get you into burnout state and start proactively managing those things so we don't get ourselves in that state. And so that's where I'm going to invite you to think about what's the wrench you can put in your business or in your life that will help you stay anchored to your mission and to your values and what you really want to create in your business.

Susan Boles (37:19):

Perfect. Where can our listeners find you if they want to connect with you and learn more about what you do?

Finka Jerkovic (37:25):

Yeah. So you can listen to me on the Sell from Love podcast or visit me at sellfromlove.com. And we've got... I also encourage you to read the book. It's a powerful book around how do you make decisions that help you feel more anchored and aligned to who you are but also building a business that feels good to you because you're working with clients that you love and they adore you. And having that confidence, you need to go there and put yourself out there, which we always need to be doing.

Susan Boles (37:59):

Managing your own energy as a business owner is crucial to making sure that you're building a business that you love and that supports you, whether you are in maintenance mode, growth mode, or somewhere in between. One of my favorite takeaways from this interview was the idea that you can say yes to as much as you want, but say yes, with the understanding that there might be systems or support or processes that you need to build in order to be able to say yes. And that to me is the essence of building systems into your business. Those systems allow you to have the freedom to say yes when you want to, or to say no and take a step back. The same systems that help repair our business for maintenance mode are the same systems that can help increase our capacity because they take the load off and give you more time. Time to step back or time to focus on growth.

Susan Boles (38:57):

And the environmental wrenches that Finka talked about are actually just systems. Ones that support her goal to relax and not work all the time. So are there environmental wrenches that you can throw into your own life or your own business to help support your energy as a founder? I'd love to talk to you about it. So I'm inviting you to my next Dollars and Decisions round table. It's a finance and operations strategy session for business owners like you. And it's a great way to talk through some of the challenges you might be facing with managing your own capacity or how you're thinking about maintenance mode in your own business. You can register at scalespark.co/dollarsanddecisions, or just click the link in the show notes. See you there. Break the Ceiling is produced by Yellow House Media. Our executive producer is Sean McMillan. Production coordinator is Lou Blaser. And this episode was edited by Nick Firchau.


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