Is it 'The Dip' or time to pivot with That Seems Important founder Margo Aaron

There’s the business you COULD run, and there’s the business you SHOULD run. How do you know when you’re just in “the dip”, or when you’re running a business that’s never going to be the business that you want to run and it’s time to do something else?

Susan Boles
September 26, 2019

Are you an entrepreneur who thinks marketing is prosaic, a series of boxes that need to be checked off in a certain order? Are you too scared to break the ceiling with your own brand of personal marketing because it’s not something that you’ve been told to do? Then you should listen to Margo Aaron on today’s podcast, because she is someone you need in your life. 

Margo Aaron is the cohost of #HAMYAW and the author behind That Seems Important. She accidentally ended up in marketing and today she talks and writes about how to connect authentically with customers, and how to use ethical marketing to sell better, and more, online. 

“People really don't understand marketing, in part because marketers do a really bad job of explaining it. And they very very unethically sell it.”

On today’s podcast:

  • People don’t pay for strategy, they pay for outcomes and results
  • Why Margo was so nervous about launching ‘That Seems Important’
  • You don't have a marketing problem, what you have is a self-doubt problem
  • You need to find the intersection between your business model and your personal disposition
  • Why you shouldn’t measure your worth based on other people's benchmark success
  • The importance of playing and seeing where a business goes rather than sticking rigidly to a plan
  • Part of entrepreneurship is making things up - you are bringing something into the world that didn't exist before

Episode Transcript