We have the freedom to design just about any business we want. We can work with clients in a hundred different ways to deliver our service.
But how that works has a lot to do with the boundaries you set in place.
Boundaries are expectations, guidelines, and frameworks around how we want our work and our lives to happen. They're a really effective way to both deliver better customer service and make your business more efficient. All while building more resiliency into your processes.
Today, I continue our month’s theme of opting-out by talking with Brittany Berger, founder of digital media company Work Brighter.
Brittany’s boundary game is strong.
When building Work Brighter, Brittany made the conscious decision to prioritize the mental health and personal life boundaries that make room for unproductive things like rest, self-care, and fun.
For her, boundaries are a powerful tool for streamlining and increasing her operational capacity. By choosing how she works with clients, when she works with clients, and who she works with in the first place, Brittany is explicitly setting expectations for how they will be working together.
By establishing these boundaries she is not only taking care of herself she is also ensuring that she will continue to have the capacity needed to continue helping high achievers and productive unicorns go beyond just working smarter to a better version of productivity.
On today’s episode:
- Why Brittany has opted-out of the normal method of doing one-on-one business and instead leverages her strengths and interests in ways that are more profitable.
- Why she defines success in her business in ways that are not necessarily tied to profit or revenue
- Why she only checks her email twice a week so she can focus on deep work and self-care
- How she manages energy and focus by doing the hardest thing first, preserving the most energy for sustainable productivity
- The transparent guidelines she uses to reinforce boundaries with her clients
- And how making it difficult for herself to access social media has been a great tool for freeing up space in her business