Rita Barry is a certified measurement marketer. Her boutique digital marketing optimization consultancy deals with numbers and measuring success all day long and the journey to and through enough has been one she's spent a LOT of time thinking about.
Once we understand how the system we live in impacts our relationship with money, we can start thinking about it in a much broader view -- and we can start considering using our businesses as a means to start evening out some of that inequality.
WHY do we buy what we buy? That's what I want to know. And, as it happens, I know someone who LOVES geeking out on buying and marketing psychology. When I want to nerd out on the psychology behind marketing, Margo Aaron is my go-to.
You want to feel like you’re on top of your money stuff but it’s tough to climb over all the questions and reports and bank accounts and spreadsheets. That’s where I come in. I help you Think Like a CFO.
This episode originally aired in December of 2019. It's been one of the most listened-to episodes ever and I think that's because it creates a model that allows you to genuinely grow and scale a service business without having to give up the close 1-1 client relationship.
One of Rob’s core values is building relationships—and not just ANY relationships. To him, long term relationships with both his clients and with his team are essential to business. He treats clients as friends—folks he’s going to be working with for 5 or 10 years, at least.
Kate spends a lot of time exploring new techniques and strategies to create more equitable businesses and works with business owners to start thinking about how to implement them in their own business.
Alethea Cheng Fitzpatrick and I talk about what happens when things go BOOM and you have to figure out how to manage that boom in your business at a time when your personal situation might actually mean that you have less time than ever to spend in or on your business?
Lauren used to run an event planning business for tech, and after her best year ever in 2019, was ready to give 2020 a run for its money. Sadly, the opposite happened, but out of breakdowns come breakthroughs.
YOU built your business and most likely, it depends on you in some form or fashion to keep going. Even if you have a staff or other people that do a lot of the day-to-day work, they still look to you for direction. If you suddenly aren't there anymore, what happens?
How DO we go about building up those change management muscles? How do we make ourselves and our business stronger and better able to weather this ever-changing environment? Meet Elatia Abate. She is an entrepreneur, educator, and future-forward strategist.
You can use no-code tools like ClickUp to streamline and automate your internal processes and enhance your communication with clients. You can also build digital products, help your students learn more effectively, and add to diversity your revenue streams. Layla is ALL IN with ClickUp.
This week, we're talking about using no-code tools to actually build your own custom software products. My guest today is the queen of this. Brittany Berger is the founder of Work Brighter, a digital media company that helps productive unicorns go beyond working smarter to a version of pro
No-code or low-code tools–Jason and I are talking about the tools that have been built specifically to enable YOU, someone with no background or experience in building software, to build your own custom tools.
I'm taking you behind the scenes to talk through how and why I decided to invest in starting this podcast, how it all works behind the scenes, and a look back a year into podcasting. To help me answer the question I'm talking with my friend Tara McMullin.
I invited Andréa Jones—host of the Savvy Social podcast, creator of the Savvy Social School, and an expert at social media—to talk all about measuring the ROI on your investments even if there isn’t a straight line from investment to payoff.
We all have a process we go through when we're thinking through new investments in our business. Whether you're conscious of your process or not... it's there. Today we are talking with Beryl Young about how she goes about investing and how she arrived at her process.
Michelle shares some of the significant investments she's made in her business that had a long payoff, her approach for evaluating investments in her business, and her view on the intangible, long-term benefits of those investments.
Cash flow and profitability are both important metrics used in business finance and especially in the world of accounting. They serve as great tools for measuring success and financial health and your accountant has probably talked about these before. If you’re confused, you’re not alone!
No stranger to making hard decisions and priming herself for growth, Emily Thompson talks about how hiring the right people for the right positions with the right mix of skills has made her business more efficient, more effective, and more profitable.
Tamara Kemper and I talk about how a rock-solid process allows you to deliver better service to your clients, onboard team members with ease, deliver projects and services more profitably, free up time for you and your team, and use software to automate tasks.
Katie Hunt, founder of Proof to Product, helps product-based businesses create product lines, sell wholesale, and build stronger businesses. She has a podcast, courses, masterminds, coaching, conferences, and yes, a community.
Margy looked at her business and realized that 1:1 services was no longer the best delivery option for her clients and it wasn’t the business she wanted to be running. Creating the ScholarShape community was the natural evolution.
As you think about how and when to grow your business, you come to the decision point that inevitably hits any growing business - HOW do I grow to support the influx of business? Do I outsource? Hire employees? Employ a team of freelancers? Or do I consciously choose not to grow?
Change either makes your job easier to do, or it makes the business easier to operate. But it can be scary, stressful, and uncomfortable. The way you make change more comfortable and less scary is through change management.
When the world is full of limitless possibilities, choosing just one thing seems virtually impossible. Having a process can create major efficiencies in your business, but also be creatively liberating.
Most businesses start out with a free tool, like Asana or Trello. But at some point, those free tools probably won’t cut it and it’s time to transition to something more robust. When is the right time to start thinking about moving to a "real" project management system?
We're talking about how to build some more resilience into your business model by using work you've already done—your intellectual property—and turning it into another source of revenue for your business.
The importance of accounting, bookkeeping, and understanding your taxes – Luke Frye was the first accountant at Bench.co and has been helping entrepreneurs with their accounting and taxes for nearly a decade.
Jason Van Orden is a consultant, trainer, and strategist who helps thought leaders reach larger audiences. He's created multiple successful brands, launched over 60 online courses, taught more than 10,000 entrepreneurs, and has over 8 million podcast downloads.
With systems or technology or new team members usually directly stem from the owner. Their weaknesses have become the businesses weaknesses. And by identifying those weaknesses, we can put systems in place to specifically counteract their unique issues.
Having project managers as a specific position on your team is a choice that can drive what your business looks like. It's a choice that can ultimately determine what your position as a founder looks like. Are you a manager of managers? Do you directly work with clients?
We're talking about why you would pick one particular software tool over another, the importance of making sure the software you pick works with your brain, and how to avoid sabotaging yourself with getting distracted by the latest shiny new tool.
Hailey comes to each of her clients with a deep appreciation for who they are as individuals. With Hailey, client experience is built into every touchpoint. When I was thinking about doing an episode about project management vs client management, she was the first person I thought of.
Lauren and I chat about how the craziness around coronavirus has affected her events business. We talk about how that's impacting her cash flow and her approach to finances and how Lauren built some great financial processes into her business that are serving her well during this time.
You don’t have to look like the other businesses in your industry to learn from them. Justin and I talk about how to apply software metrics to service businesses & how to identify the right opportunity at the right time.
Maggie Patterson and I talk about all the different things she's tracking, how she tracks them, and how she's integrated what she learns into her growth strategy. We also talk about how she gets over the mental hurdle of “but, I don't wanna” and gets herself to actually track data.
Karyn Kelbaugh is a squishy data specialist - we talk about how actively collecting your clients’ perspectives helps paint a more accurate picture of what's really going on with your business and how to integrate that perspective in a meaningful way
Rob Howard has one simple metric for measuring the financial health of his business: profit per hour per client. Tracking that metric has changed how I evaluated and measured my own business and has become something I incorporate into my clients’ businesses as well.
Rita & I talk about the downstream effects of your pricing choices. We look at how it affects your sales process, your proposal process, your profit, your cash flow and, yep, even the other software you might choose to use in your business.
Practice Ignition is a tool I use in my own business, and with most of my clients because it makes onboarding a client and accepting payments so easy. Jaime has been using Practice Ignition for the last few years at Tier One. We talk the good, the bad and what we wish PI would improve.
Getting paid by clients is the #1 most important part of the workflow in a service business. If you don’t get paid, eventually, you won’t have a business. But how you go about getting paid – now that’s where some magic can really happen.
Dana Kaye and I talk about how she went about making that transition from an hourly pricing model to a value-based model. We talk about how the change affected every area of her business and the impact that thinking about the administrative costs of pricing your services can have on yours.
Greg Hickman realized that the systems he developed behind-the-scenes to streamline and productize his own service were actually much more valuable if he transformed them into a system that he could actually train his clients on.
I talked with Ashley Gartland and Nancy Jane Smith about how they use Voxer to communicate with their clients. Primarily a voice messaging app, Voxer allows them to replace both email and in-person meetings, helping them save time and streamline the way their clients receive value.
Jake Jorgovan focuses on productizing his service delivery so he can operate efficiently at scale. These productized services are built on solid processes, procedures, and standardized systems behind the scenes.
The crux of the proposal process is reducing your sales time. Rob has developed a system that allows him to give accurate quotes on the initial call and send out proposals within 15 minutes of getting off that call.
In this episode, I talk with Brittany Berger about establishing boundaries in her business so she can ensure that she has the capacity needed to help her clients go beyond just working smarter to a better version of productivity.
Want to see what can really happen when you make very conscious choices about how to run your business? Check out this episode with Pia Silva. We talk about pricing, increasing your value and about skipping all the stuff that you don’t HAVE to do.
There’s the business you COULD run, and there’s the business you SHOULD run. How do you know when you’re just in “the dip”, or when you’re running a business that’s never going to be the business that you want to run and it’s time to do something else?
Tara and Susan dig into why the default decisions you make at the beginning of your small business may actually be limiting your ability to grow, and why not every framework or management tool works the same for each business.