Hey, it's Susan. If you're like me, you've started to think in earnest about your goals for 2021. And if you're like a lot of business owners I know you might be thinking that this is the year you're going to get your shit together when it comes to your money. You're going to start reviewing that P and L statement you get every month, you're going to be more intentional about how you spend and pay attention to the return on investment you're getting. You're going to get clear on exactly how you're making money and how you can make more of it without working yourself into the ground. Now, if you are both nodding your head and feeling the anxiety rise up in your chest as I describe these financial goals, I see you. We all have the best of intentions about how we're going to manage our business finances but few people actually follow through on learning how to manage their business' money, or execute the financial plans they create.
And part of that is that most of us have no small amount of shame or guilt around not having done this work already. And part of that is that it can be hard to figure out where to even start. The world of finance doesn't do a great job of making learning about your business finances approachable. You want to feel like you're on top of your money stuff, but it's tough to climb over all the questions and reports and bank accounts and spreadsheets. That's where I come in. I help you think like a CFO. Working together, you'll learn the skills you need to confidently make decisions about how to spend your money and how to structure your business so you make more. You'll build a more resilient business that's efficient and easy to run, and you'll create meaningful financial processes so you're never caught with your pants down again.
Think Like A CFO is a six-month accelerator and coaching program that will teach you to think about your business like a CFO would, so that you know exactly what to do with every dollar in your business. Each month, we'll cover one of our core topics. Your relationship to money, risk and resilience, cash cushions and beyond. Investing in your business, measuring success and scaling sustainably. We'll examine your relationship to money. So how you approach your finances both personally and professionally is heavily impacted by your feelings and experiences with it and the stories you tell yourself about it. Money mindset issues are one of the most common ways I see business owners getting in their own way, so we're going to tackle them head on. We'll talk about where risk lives in your business and how to use your business structures and systems to fortify your business, minimize your risk, and build resilience into your business's DNA.
We're going to dive deep into cashflow, including strategies and techniques that I use with my one-on-one clients to help improve cashflow. We'll talk about how much of a cash cushion you should really have and how to actually go build one. And we'll talk about balancing your business and your personal finances and how to use debt strategically. One of the most frequent questions I get asked is what should I spend my money on? Where can I get the biggest return on my investment? So we'll cover how to decide what to spend your time, your money, your energy on, and how to figure out if it was "worth it" after you've made the decision to invest. We'll talk about where the best sources of data live in your business, what data actually matters, and what's just a vanity metric and we'll make sure you're just a few quick clicks away from effortlessly generating the key reports you need.
I'm talking about insights that come from data like how your time tracking our project data can show you who your best clients are, how the profitability of each individual product can show you where to invest your resources for a bigger payoff. How to measure things like seasonality and cashflow, so you're not left high, dry, and cashless or drowning in projects. And we'll tie it all together by looking at your systems and processes so that you can scale sustainably. So you can help your business run smoother with less overhead. You'll get dedicated implementation time and live support so you don't get stuck on the details or the execution.
And you'll get a clear path to true small business, financial literacy, so you can connect your money to every other aspect of your work from daily operations to long vacations. Think Like A CFO is enrolling right now and when you register before December 31st, you'll also get my course Not Rocket Finance, which is perfect preparation for Think Like A CFO. To find out more about Think Like A CFO and finally get your business finance shit together, go to scalespark.co/cfo. Break The Ceiling is produced by Yellow House Media. Our executive producer is Sean McMullun. Our production coordinator is Lou Blazer. This episode was edited by Marty [Seveld 00:04:45] with production assistance by Kristin [Runbeck 00:04:47]