Opting Out

Greg Hickman realized that the systems he developed behind-the-scenes to streamline and productize his own service were actually much more valuable if he transformed them into a system that he could actually train his clients on. Instead of doing the work for his clients, he moved into a model where he teaches them how to do the service for themselves–a done WITH you kind of service. Basically, he realized that it's better for his clients if he teaches them to fish instead of doing them the fishing for them.

Today, I talk to Parker Stevenson, co-owner of Evolved Finance, a bookkeeping company that specializes in online businesses. I talked with him about how he and his business partner, Corey Whitaker, buck convention and deliver their monthly bookkeeping service without having regularly scheduled calls.

I talked with Ashley Gartland and Nancy Jane Smith about how they use Voxer to communicate with their clients. Primarily a voice messaging app, Voxer allows them to replace both email and in-person meetings, helping them save time and streamline the way their clients receive value.