What To Measure

Karyn Kelbaugh is a squishy data specialist. She helps small business owners learn what their clients think by capturing their stories. Owners get feedback, insights into their clients' dreams and frustrations, and their exact words describing it all. In other words: research you can use. Key takeaways: - How Karyn collects all that squishy data goodness and gets it into a useable form that's easy to keep up to date - How frequently you should be looking at the data, what should they be looking for, and how should you use that data to drive decisions - How actively collecting your clients’ perspectives helps paint a more accurate picture of what's really going on with your business and how to integrate that perspective in a meaningful way - How one of the biggest mistakes you can make is collecting data you don't have a purpose for

Rob Howard has one simple metric for measuring the financial health of his business: profit per hour per client. Tracking that metric has changed how I evaluated and measured my own business and has become something I incorporate into my clients’ businesses as well. It's not something you have to look at every day, but keeping track of this one metric will help you grow in a sustainable and financially healthy way. Key Takeaways: - What Rob considers to be the key metrics to measure for service business owners and how he determined which metric to measure the financial health of a business - What's happening behind the scenes for Rob to actually get to this profit per hour per client - How the number of dollars you made and the number of minutes you spent are data points where there is enough quantity to make real decisions based on them - What tools Rob is using to collect data or measure his metrics - What metrics he has consciously chosen not to track or pay attention to and some of the mistakes he has made with tracking metrics